Personal Logo in 30 Minutes

For context, check out my first post!

My first design challenge was to make my own personal logo. If you've ever been met with the daunting command "tell me about yourself," then you probably know how it feels to design a personal logo. With that being said, the book gave some good prompts to look inwards to figure out how I wanted to represent myself.

I decided to embody myself in the form of an animal - the platypus. I chose the platypus because of its versatility and oddness. It can tackle land or water and also creep its friends out. Professionally, I tackle multiple roles and some believe I'm a little out of the ordinary. We're a perfect match, right?

After many qualms about color, I decided to keep the image muted - after all, a periwinkle platypus with a red bill is still a colorful platypus. It also just makes the image more simple and easy to process. The words are where I decided to focus on color. Let me know what you think!

About the Author: Katria Farmer is a freelance communications consultant in Wilson, NC specializing in copywriting and graphic design. Her B.A. is in communication studies and her M.A. is in strategic communications. She serves Wilson, Rocky Mount, Raleigh, Chapel Hill and surrounding areas. Learn more about working with her: https://www.katriafarmer.com/about